Appleseed Partners is based in Austin, Texas. We've assisted both small and mid-size companies in Austin, Dallas, and New York. Our goal is to provide smart, practical marketing strategy and execution services that have high impact. We put to work a combined 35 years of technology marketing experience, and also bring to the table our extended team of highly trained experts on design, interactive marketing, database development, search engine optimization, and more. With Appleseed there are no more random acts of marketing - only practical, measureable results.
Why are we doing this?
We are serious about technology marketing, and we love our kids.
With Appleseed, we get to stay on the cutting edge of marketing,
help several companies instead of just one, learn about new
technologies and markets, and still take the little ones to
Amy’s Ice Cream when the need arises!
Munira Fareed, Managing Partner
Phone: 512.970.5901
E-mail: mfareed@appleseedpartners.com
Follow me on twitter: www.twitter.com/munira
View my Linkedin profile: www.linkedin.com/in/munirafareed
Munira Fareed founded Appleseed Partners in 2001. She was most recently the vice president of marketing at LifeSize Communications, where she built the marketing organization and was responsible for worldwide marketing (demand generation, product management and marketing, channel marketing, telemarketing, and corporate marketing). Munira has also served as vice president of marketing for Ineto [now Siebel/Oracle], a virtual call-center SaaS provider for small and midsize businesses.
Prior to joining Ineto, Munira was responsible for product marketing and corporate communications at Netpliance, Inc., makers of the award-winning i-opener Internet appliance and service. Before joining Netpliance, she served as director of marketing at Trilogy Software, a leading provider of CRM software for the Global 2000. She also has held marketing strategy positions at Motorola, Inc. Munira holds an undergraduate degree in computer science and economics from Lafayette College, and an MBA from Cornell University.
Specialties:- Positioning and messaging
- Demand generation planning
- Marketing and sales funnels and measurement
- PR, analyst, and investor relations
- Marketing measurement and ROI
- Closed loop marketing
Maureen Carlson, Partner
Phone: 512.750.8984
E-mail: mcarlson@appleseedpartners.com
View my Linkedin profile: www.linkedin.com/in/mrcarlson
Maureen joined Appleseed Partners in 2007. She has been providing strategic and tactical marketing services for over 15 years including product marketing, positioning, demand generation programs and sales enablement. Maureen’s experience spans from emerging companies to larger established brands. Prior to Appleseed, Maureen managed marketing programs and product marketing for LifeSize Communications including an extensive search engine marketing program and closed loop lead generation programs.
Maureen has also held various marketing roles at Pervasive Software, Parthus Technologies, Tivoli Software, VTEL, and ConnectSouth. She is experienced with sales and marketing automation systems including Salesforce.com, Eloqua, e-marketing platforms and other applications. Maureen has a BS/BA in management information systems and marketing from Bowling Green State University.
Specialties:- Market segmentation
- Product positioning and messaging
- Marketing and sales funnels and measurement
- Search engine marketing and optimization
- Web site design and content development
- e-nurturing campaigns
