Appleseed Partners provides early stage and established technology companies with access to a marketing dream team, resources and services that would be difficult to build aggressively, in house, at the right cost.
Appleseed is ideal for companies who need to:- Ensure that market positioning is aligned properly to win
- Create high visibility and maximum return on marketing spend
- Build an initial marketing platform and capabilities
- Build a go-to-market plan & demand/revenue generation blueprint (funnel)
- Establish initial marketing and sales automation
The following outline the services that we offer. In some cases we become the virtual marketing team for your organization, in other cases we help with a specific project. Typical engagements are 6-10 weeks long and in some cases are long term.
Our core services:
Market Validation- Product and market strategy
- Business plan review
- Prospect research
- Organic growth within current customer base and/or market
- Customer feedback system
- Product marketing process
- Implement lighthouse and beta programs
- Ideal customer definition
- Positioning and messaging development
- Company and product launch target media and analysts
- Web site launch, messaging re-launch, and copy revisions
- Marketing plan and budget recommendation
- Revenue Generation Blueprint (sales & marketing funnel from lead creation to close and nurturing)
- Closed loop marketing programs and performance goals & metrics
- CRM, salesforce and marketing automation planning
- Salesforce.com, Eloqua and others
- Content to support demand generation programs or positioning
- Whitepapers and special reports
- Datasheets and collateral
- Videos
- Webinars
- Newsletters
- New web site launch or restructured sites
- Search Engine Optimization (SEO) and Search Engine Marketing Pay Per Click (SEM PPC) planning and content development